tradeMONSTERA sister company of optionMONSTER, tradeMONSTER is the newest player in the online discount broker game.  Barron's continues to rate tradeMONSTER as a four-star broker, and while they have many similarities to other discount brokers, tradeMONSTER has no trouble setting itself apart from it's competition.

tradeMONSTER's Commission Structure

tradeMONSTER provides a very straight forward pricing structure, which entails a cost of $7.50 per trade and $12.50 for the first 20 options contracts, $25.00 for 50 contracts and $0.50 per additional contract thereafter. If mutual funds are your thing, tradeMONSTER charges $15.00 per purchase, but allows the sale of mutual funds free of charge.  Should you need telephone assistance when making your trades, there is no additional cost.

tradeMONSTER's Customer Service and Fees

According to their website, the average experience of tradeMONSTER customer service reps is 10 years, making them an excellent resource.  Agents are available from 8am ET to 6pm ET and if you ever have trouble getting a hold of someone by phone, tradeMONSTER has a live chat function online that's never busy.

Like most brokers, discount and full service alike, tradeMONSTER does charge certain fees for extra services. Some notable fees are $2.00 for paper statements and $25.00 for closing out an IRA.

tradeMONSTER's Trading Platform

The main feature that sets tradeMONSTER apart from other online discount brokers is its trading platform.  Whether you're a beginner or a seasoned pro, tradeMONSTER has unique features that can help in executing the trade that you want.  Some of the unique features it offers are:

  • paperTRADE: For those not ready to trade real securities, tradeMONSTER offers a virtual trading platform that has most of the amenities that real money accounts have.
  • Trade Simulation: This feature allows you to see how a trade would effect your current portfolio by executing a "fake" trade.
  • Real Time Streaming Quotes & Charts: No need to constantly refresh your computer screen, as real time quotes are always streaming.
  • tradeLAB - Spectral Analysis: More for the options trader, this patent pending technology can show an experienced trader how current gains and losses could shape future contracts and outcomes.
  • spreadMAKER: Again for the options trader, spreadMAKER allows you to build options spreads where a risk graph will update, showing you expected profit and loss, depending on future prices.

tradeMONSTER falls right in line with other brokers when comparing pricing, customer service and fees. From a technological perspective, however, tradeMONSTER continues to excel at creating a more user friendly platform.  With an ample amount of educational videos, tradeMONSTER caters to both the experienced investor and the newbie, making them a must-try for every trader.

tradeMonster Videos

Investing has become a social experience. We like to share with others our successes and maybe even our investing failures. tradeMONSTER facilitates the social aspect of investing by integrating Twitter right into its investing platform. Now you can easily tweet information about your portfolio or public companies. Here's a video explaining how tradeMONSTER uses Twitter:

For more information or to open account, visit the tradeMonster website.

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Last week my family had dinner with good friends of ours. After dinner our conversation turned to investing. Our friends told us about a money manager they were going to use to manage a small portion of their investment portfolio. The wife was fed up with the ‘buy and hold’ investment strategy, she told us, and was looking to become more aggressive with their investments. I cringed.

The money manager charges 2% of invested assets and regularly takes short positions (bets against the market). He is also partial to ProShares, a mutual fund that uses leverage to boost returns (and losses!), as if investing weren’t risky enough.

Anyway, the wife’s basic beef with long-term investing strategies was that the market over the past ten years had failed to produce positive returns. In her view, the market goes up and down, but in the end, finishes right where it started. One might say the market is ‘full of sound and fury, signifying nothing.’

While I can certainly relate to her frustration, I’m still a big believer in the ‘buy and hold’ strategy. So I thought it would be a good time to discuss what 'buy and hold' investing is, and why it's the approach I follow.

What is ‘Buy and Hold’ Investing

Buy and hold investing is a long-term investment strategy that largely ignores market volatility. One way to understand buy-and-hold is to imagine you’re trying to hit a golf ball over a pond and onto a green. The pond is the market volatility. It may look scary, but if you hit the ball far enough (or invest long enough), you’ll clear the pond with no worries.

Now let’s apply buy and hold to the market freefall we felt last year. For buy and holders, a 40% decline in market value one year is at worst a distraction. It’s certainly no fun to watch your investment portfolio tank, but if you are investing for the long term, the market value of your investments in any given year is unimportant. Last year my investments were down 35%. This year they are up 24% so far. Who knows what next year will bring, but since I’ve got 20+ years to retirement, the current value of my portfolio is nothing but a number on a computer screen.

Asset Allocation is Critical

For buy and hold investors, asset allocation is critical. Asset allocation is the investing equivalent of ensuring that all your eggs aren’t in one basket. By investing in a mix of stocks, bonds, and cash, you can lower the overall volatility of your portfolio while at the same time maximizing your returns. Remember that returns are a function of risk, and with asset allocation, you can control the risk of your portfolio.

In my twenties, my portfolio was invested 100% in stock mutual funds. Today I’m in my mid-forties and have lowered my investing risk by gradually moving 30% of my investments into bond funds. As I get older, God willing, I’ll continue to move a greater percentage of my invested assets into bonds.

So why is asset allocation critical? It’s critical because it will help you weather the financial storms that are sure to develop. Put all your money in one stock or one fund or one asset class, and you’ll be far more inclined to sell in a down market. Think of asset allocation as insurance against you doing something stupid with your investments.

Take Advantage of Down Markets

I hope you see 2008 as an important learning opportunity. Carefully evaluate how you reacted to the falling market. Did you sell all of your stocks? Did you keep your stocks, but stop investing? Or did you stick to your investment plan, ignore the market, and go play catch with you son or daughter?

How you handled 2008 is really important in figuring out how you should invest going forward. In fact, if you sold your stocks out of fear of the falling market, consider the following:

  • Asset Allocation: As noted above, the proper asset allocation is critical to buy and hold investing. It may be that you were taking too much risk or just not paying enough attention to your investments. While asset allocation by no means guarantees gains each year, it does allow you to control potential downside given your risk tolerance.
  • Money Managers: As you probably guessed from my reaction to my friends hiring a money manager, I'm not in favor of the idea for the vast majority of us. I manage all of our retirement investments and taxable accounts we have with an online brokers. Still, sometimes we are our own worst enemies when it comes to investing. If you find yourself doing stupid things with your portfolio, a money manager that charges 1% to 2% to manager your money may be a good investment.
  • Learn from 2009: I know several people that pulled out of the market at the end of 2008 and early 2009, and now they deeply regret that decision. They've missed out on the returns of 2009, and now wonder when they should get back into the market. The take away here is to realize that the market goes up and down. It always will. Don't let short term volatility, no matter how dramatic, dictate your investment decisions. As Warren Buffet puts it, in the short term the market is a voting machine; in the long term it's a weighing machine.

When (if ever) Do You Sell?

Buy and hold does not mean that you never sell an investment. In fact, there are many good reasons to sell:

  • Rebalancing: There are times when you need to adjust investments to maintain your desired asset allocation. If there is a run-up in stocks, for example, you may end up owning more stocks than you intended. I generally rebalance my investments about once a year.
  • Changing Asset Allocation: As we get closer to our investing goals (typically retirement), we need to change the allocation of our investments. In most cases, this means reducing our exposure to equities and increasing our exposure to bonds and other forms of debt. The rule of thumb is that your stock allocation should equal 120 minus your age (others use 100 minus your age). Whatever approach you take, it will require adjustments to your portfolio from time to time.
  • Taxes: For retirement accounts, taxes are not typically an issue until you start using your money in retirement. But for investments in taxable accounts, taxes are extremely important. Last year, I sold my interest in Vanguard International Explorer (VINEX) because it was generating a lot of taxable gains each year. One might ask why I invested in the fund in a taxable account in the first place, and the answer is simply--it was a mistake. It was many years ago, and I've learned a lot about investing since then. But the point is that tax considerations can and should influence your investing decisions in taxable accounts.
  • Retirement: For many, it will be necessary to use retirement investments to pay for expenses during retirement. This will require selling investments of course. By this time, however, your asset allocation will be very conservative, and most if not all of your yearly expenses will be coming from conservative bond funds and cash accounts.
  • Macro Economic Considerations: I do think it's important to consider the big picture. Fifty years ago, international investing was unnecessary. For a host of reasons, including technological, investing in foreign issues was not as easy as it is today. And U.S. investments, given the growth of the U.S. economy, made for great long-term investments. Today, exposure to foreign investments is critical. And as the U.S. government proves unwilling to control spending, the falling dollar may make foreign investments all the more important.

So what's your take? Is buy and hold the best approach for most of us, or do you think market timing is the answer.

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GYI0051214632.jpgIf you have a Citibank Checking or Savings account, be prepared to pay a monthly fee beginning February 1, 2010.  While monthly fees used to be waived if you had a minimum balance, or if you made bill payments from your account, those days are soon over.  However, there is still one and only one saving grace to avoid the monthly charge on your Citibank account and that is if you have direct deposit set up and are receiving funds through this method at least once a month.

The new fees come in response to credit card legislation which severely hampers the way credit card issuers generate revenue.  No longer can they tack on fees without consumer consent, use double cycle billing methods, or raise interest rates without proper notice.  With profits continuing to deteriorate, Citibank decided upon charging a fee for monthly use of your checking or savings Account.  Credit Card accounts appear to be immune from this fee at this time.

The fees vary from $3 a month for accounts that do not use checks or bill pay, to as high as $10.50 a month for those that do.  I spoke with a customer service representative that assured me my direct deposit qualifies to have the fee waived, but she did mention that there are certain guidelines that need to be followed in order to qualify.  I assume this means that a $10 direct deposit may not be enough to slide past the goalie on this one.

While it's not shocking to see Citibank resort to this type of method, it's disappointing to see that free checking and savings accounts may be a thing of the past.  It wouldn't surprise me to see other banks follow suit and perhaps even charge for every check that's cashed, as they did in the good 'ole days.

That said, there is at least one online checking account that charges no fees and comes with some head-turning perks. The bank is PerkStreet Financial, and its checking account includes a $50 sign-up bonus and a cash back debit card. Here are the details

Free Online Checking

  • Awesome perks - 1% cash back, free music or coffee.
  • Sign up today and get a $50 bonus.
  • Largest national surcharge - free ATM network.
  • $0 minimum balance requirement. Apply in 5 minutes.
  • Free checks, online banking and billpay.

    Apply Now!

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5 Reasons Why You Are Not Wealthy

November 16, 2009

Ever see that person driving around in the nice luxury car and wonder why you don’t have one like that? Or you can’t understand why your home isn’t as nice as the one across town? Maybe you can’t figure out how you have so many bills to pay and so little to show for [...]

The DoughRoller Weekly Roundup (BudgetPulse.com Edition)

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BudgetPulse.com, a personal finance website that allows you to manage your money more effectively, has recently launched a new feature that can help users set and meet their financial goals.  The online fundraising tool allows family and friends to directly contribute money through Paypal and/or Amazon into one centralized location which should eliminate any problems [...]

Chase Sapphire Credit Card Review

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If you’re alive and have access to a television set, then you’ve probably heard of the Chase Sapphire card. I’m pretty sure a law recently passed in the United States that requires every cable TV channel to air 500 daily commercials for the Sapphire card but the details in those commercials are a little fuzzy.  [...]

How to Raise the Next Warren Buffett–Teach Your Child to Read!

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What one thing do investing legends Warren Buffet and Charlie Munger do that is responsible for their financial success? The answer is simple–they read. And I mean they read everything. And that brings me to the topic for today’s article–How do we teach our children to read at an early age? [...]

Orchard Bank Credit Cards Offer a Unique Pre-Approval in Less Than 60 Seconds

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Recently I’ve been receiving e-mails and comments asking about how one can get a credit card with bad credit, no credit, or limited credit. While many credit cards designed for those struggling to build their credit come with really bad terms, Orchard Bank credit cards actually offer competitive terms. Orchard offers both traditional [...]

Scottrade Review – Online Discount Broker

November 10, 2009

Scottrade has the reputation of being one of the best online discount brokers in the space today.  The purple and white continue to win JD Power and Associates awards for highest investor satisfaction and when compared against other online discount brokers, Scottrade seems to hold up pretty well.
Scottrade’s Commission Structure
Pricing is always an important factor [...]

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