The 1% Solution to Real Estate Investing

When I first began looking into real estate investing, I spent a lot of time trying to figure out what criteria I would use in selecting which property to buy. I have built many Excel spreadsheets with mind-numbing calculations and data, all geared to finding that perfect investment property. Having now purchased four rental properties over two years, I’ve developed a much easier way to evaluate whether a property will generate positive cash flow or not. I call it the 1 percent solution, and it works like this–

Will the property generate monthly gross rent equal to at least 1 percent of the total cost of the property?

The total cost of the property includes four things: (1) purchase price of the property; (2) fix-up costs; (3) financing costs; and (4) carrying costs from the time of purchase until the first tenant moves in. Of course, this requires making a reasonable estimate of what the rent will be and the cost to fix-up the properties. With enough experience and research, I’ve found that these estimates can be made with good accuracy.

Listen to a podcast interview of how one guy making minimum wage became a successful real estate investor

On estimated rent, for example, I usually estimate within a range of $100 and calculate the 1 percent using the mid-range of this estimate. Because my investment properties are all in the same area, I’ve got a very good idea of how much rental income a given property will generate.

A note of caution. In many areas of the U.S., finding a property that meets the 1 percent rule is next to impossible. I invest in the mid-west, and given the high rate of foreclosures, have been able to find properties that generate rents at or near 1 percent of total cost. I am able to finance nearly 100% of the total cost on a 30-year fixed rate mortgage that enables me to generate positive cash flow immediately, even after factoring in an allowance for repairs and vacancy.

I’d be interested in hearing if anybody else uses this or another guide to evaluate potential real estate investments. But I’ve found the 1% solution to be a great way to make profitable real estate investments.

Published or Updated: March 1, 2014
About Rob Berger

Rob founded the Dough Roller in 2007. A litigation attorney in the securities industry, he lives in Northern Virginia with his wife, their two teenagers, and the family mascot, a shih tzu named Sophie.


  1. Q at $1 Million to My Name says:

    I would not use that as a property searching tool. My 4-family doesn’t meet the criteria. It is true that if I had purchased in a seedier part of town, I could have bought an 8-family and set myself up for greater potential monthly cash flow.

    But I bought this building as a long-term, low-headache investment. It’s in a great neighborhood – in fact, it’s in my neighborhood, right across the alley from my house. Houses in my neighborhood range from $200,000 up to $500,000, and I’m in the Midwest. So it’s a very decent neighborhood. I’ll trade a little less cashflow for a beautiful solid building that will be a great long-term asset for my family.

  2. DR says:

    Q, you make a good point. I’v found, generally speaking, that the better the neighborhood and nicer the home, the lower the cashflow. On the upside, not only is the property generally less of a management headache, but appreciation is generally better. That said, I’m surprised that a 4-unit property doesn’t generate combined rents equal to or greater than 1% of the cost of the property. Multi-unit properties generally generate higher cashflows.

  3. Logan says:

    How are you able to finance nearly 100% of the purchase price? The only way I know how to do that is with 10% – 12% hard money, which will sustain the property but not cashflow or allow principle reduction. With 2-5 year balloon dates it is not a feasible investment if an equity position can not be carved out for re-finance in the future.

    Please advise,

    Thank You!


    • Rob Berger says:

      I use local banks that don’t sell the mortgages into the secondary market. They are called portfolio lenders, and they have a lot more flexibility than the big banks. An experienced real estate agent should be able to point you in the right direction.

  4. mouthdoc says:

    can you share some of those properties you may not be buying? I am in the northeast and there are properties not even close to that..they never cash flow. realtors say, “oh they do not cash flow, but you will cover most of your expenses, and get equity upside”…what a joke

    • Rob Berger says:

      Location does make a huge difference. I don’t invest in real estate in Northern Virginia. Prices are just to steep in relation to rents. For me, a property must cashflow to make sense. I never buy on the hope that prices will rise. So the key may be to invest in locations other than where you live.

  5. Alain says:

    I made the mistake of buying a condominium in a nice neighborhood of Montreal before knowing anything about cash flow. However, after making the purchase, I found out that my investments didn’t make sense. The property cost me about $230K and the most I could ask for rent was about $1500. This translates to 0.6%. For sure, this property did not meet the 1% rule.

    The only way in which I was able to salvage the situation was to completely furnish the property, add internet and electricity and rent the property to tourist. Now I get about $2500 per month, but I have to work constantly on the property by cleaning it up after each set of tourist leave.

    In spite of not making 1%, I feel that I have learned a lot and now I know what to look for.

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