OptionsHouse Review: An Online Discount Broker with Professional Grade Trading Tools

OptionsHouse Summary

• $2.95 stock trades
• Rated #1 in trade experience in Barron's 2009 Online Broker Survey
• Try before you trade with virtual trading
• $9.95 flat-rate options trading
• Up to $100 rebate when you transfer your account from another broker
• website: www.optionshouse.com

What distinguishes one online discount broker from another? As more and more online brokers enter the low-fee arena, they each try to distinguish their trading services and cost structure from all the others. OptionsHouse has two features that set it apart from other discount borkers: (1) professional grade online trading tools, and (2) stock trades for a flat fee of just $2.95.

At $2.95 a trade, OptionsHouse offers the lowest cost discount broker I can find. You can get some trades for free at Zecco, but you must either trade a lot or have a minimum balance in your account to qualify. And even then, you don't get all your trades for free. As important as cost is, though, it's not the only factor to consider when selecting an online discount broker. So let's take a look at what OptionsHouse has to offer.

OptionsHouse Basics

Since 2005, OptionsHouse has been leveraging technology to make it possible for investors to make trades online. Its goal is to take professional grade software trading tools and make them accessible and efficient for traders in conjunction with Internet technologies. With OptionsHouse, investors can trade and manage accounts online with the following financial instruments:

• Equities
• Options on Equities
• Mutual Funds

OptionsHouse Features

OptionsHouse has a variety of features that make a top consideration for online investors:

• Flat-Rate, Affordable Pricing: Investors at OptionsHouse can count on a regular low fee that makes it easy to calculate commission payments. Stock trades are just $2.95 and options are $9.95. These affordable rates stay the same, regardless if you are making just a few trades or a massive quantity.
• Expert Training and Tutorials: Investors who choose OptionsHouse will have access to a variety of outstanding educational resources, tutorials, and even webinars with experienced traders. The goal with the expert training tools and tutorials is to transform novice investors into knowledgeable traders. Many of these educational resources are available to anybody, even if you don't have an account with OptionsHouse.
• Financial Protection: Like many other leading brokerages, OptionsHouse is a member of SIPC, which offers $500,000 in account protection. OptionHouse’s clearing firm maintains additional SIPC Insurance, which protects another $900,000 per customer.
• Streamlined Platform: OptionsHouse runs on The PEAK6 trading platform, which is popular among retail and institutional investors alike. One of the most beneficial elements of OptionHouse’s platform is its integration of trading tools, which helps traders to easily manage real-time prices with trends. In addition, the platform makes trade execution incredibly fast and easy.

Virtual Trading

OptionsHouse offers account holders the ability to "try before you buy," so to speak. Called virtual trading, investors can "trade" with virtual money to test out OptionsHouse's trading platform and their own investing strategies. Virtual trading allows investors to:

• Enter virtual orders
• Track your account's hypothetical performance
• Use the full suite of OptionsHouse idea-generation and risk-management tools, including streaming charts and news and volatility tools

Here's a screen shot of the OptionsHouse trading platform that a virtually trader would use:

OptionsHouse Account Types

OptionsHouse offers several different account types. In addition to standard cash and margin accounts, OptionsHouse offers the following types of accounts:

• Individual
• Corporate
• Roth IRAs
• Sep IRAs
• Traditional IRAs
• UTMA/UGMA
• Trusts, Partnerships
• Investment Clubs
• Educational IRAs

Optionshouse Drawbacks

As with any new financial management endeavor, it is important to read and understand the fine print, and Optionshouse is no exception to this rule. There are certain limitations to trading with Optionshouse. For example, investors may trade up to 50,000 shares or 4,000 option contracts per trade. Beyond these amounts, additional charges will apply. While Optionshouse will cover account transfer fees associated with switching from a different broker, they will only cover a maximum of $100 in transfer fees. The minimum funding amount to open an account is $1,000. In addition, to execute a trade, you must have enough money in your account to cover the trade plus $100 to cover trading costs.

If you've used OptionsHouse, please let us know whether you've been pleased with its trading services.

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